Skills & Competencies for Channel Sales Manager

Channel Sales Manager job profile

JOB SUMMARY for Channel Sales Manager

Manages a team of channel sales representatives to achieve sales and profit goals by selling goods and services through resellers/channels.

JOB RESPONSIBILITIES for Channel Sales Manager

Identifies and approaches key or strategic partners and sets short- and long-term channel strategies. Recommends product or service enhancements to improve customer satisfaction and sales potential.

Channel Sales Manager SALARY RANGE

BASE 50%
$131,638
TOTAL 50%
$159,538
Job Level
M02
Job Code
SM15000420
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Channel Sales Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Channel Sales Manager skill and competencie below to view definitions.

14 general skills or competencies (Job family competencies) for Channel Sales Manager

1 Job Family Competencies – Marketing Channels
Proficiency Level -3
Skill definition-Selecting, developing, and operating various channels to advertise an organization's products and services.
Level 1 Behaviors
(General Familiarity)
Compares the difference between traditional and digital marketing channels.
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Level 2 Behaviors
(Light Experience)
Helps in selecting appropriate marketing channels to use for each of our campaigns.
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Level 3 Behaviors
(Moderate Experience)
Executes marketing campaigns across various channels to ensure products reach target customers.
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Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to evaluate and improve our existing marketing channels.
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Level 5 Behaviors
(Mastery)
Develops marketing channel initiatives to increase our web traffic and lead conversion rates.
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2 Job Family Competencies – Business Development
Proficiency Level -3
Skill definition-Planning strategies and tactics for the business to grow and expand.
Level 1 Behaviors
(General Familiarity)
Identifies the importance of business development in our organization.
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Level 2 Behaviors
(Light Experience)
Documents business development calls and referrals to classify good prospects.
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Level 3 Behaviors
(Moderate Experience)
Interacts with various departments to assemble information relevant to business development priorities.
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Level 4 Behaviors
(Extensive Experience)
Coordinates business development strategies with other management to maximize the potential profit.
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Level 5 Behaviors
(Mastery)
Creates innovative business development strategies to grow the business.
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3 Channel Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Channel Sales Manager
Proficiency Level - 4
5 Competency for - Channel Sales Manager
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Channel Sales Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all the traits of effective planning to help finish the assigned tasks.
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Level 2 Behaviors
(Light Experience)
Classifies assigned tasks based on the level of importance to ensure organized workload completion.
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Level 3 Behaviors
(Moderate Experience)
Defines and translates objectives into specific plans to ensure understanding of organizational goals.
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Level 4 Behaviors
(Extensive Experience)
Delivers training sessions to foster and maximize solid planning and organization capabilities.
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Level 5 Behaviors
(Mastery)
Champions the adoption of business intelligence systems to achieve planning and organization goals.
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2 Core Competencies – Driving Results
Proficiency Level -4
Skill definition-Driving critical activities to meet or exceed established targets.
Level 1 Behaviors
(General Familiarity)
Clearly explains the significance and rationale of why certain results matter to the business.
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Level 2 Behaviors
(Light Experience)
Focuses on attaining results despite obstacles.
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Level 3 Behaviors
(Moderate Experience)
Executes a flexible approach in managing work and projects to ensure cost savings while meeting goals.
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Level 4 Behaviors
(Extensive Experience)
Directs various teams in completing tasks effectively to achieve business results.
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Level 5 Behaviors
(Mastery)
Develops an accountability framework to encourage employees in making decisions to drive optimal results.
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3 Channel Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Channel Sales Manager
Proficiency Level - 4
5 Competency for - Channel Sales Manager
Proficiency Level - 5

Summary of Channel Sales Manager skills and competencies

There are 0 hard skills for Channel Sales Manager.
14 general skills for Channel Sales Manager, Marketing Channels, Business Development, Channel Sales, etc.
11 soft skills for Channel Sales Manager, Planning and Organizing, Driving Results, Coaching Others, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Channel Sales Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Driving Results, and be skilled in Coaching Others.

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